2009–2014
Salinas Group
Commercial roles and development of source markets in Minas Gerais and the interior of São Paulo.
Management scope
- rooms in the portfolio
- 735
- properties
- 4
- people led
- 8
- RM analyst in the structure
- 1
Augis Group portfolio. Scope declared in the CV; team structure updated by Carlos in October 2026.
Sales, implementation
and revenue leadership.
Experience selling destinations, managing commercial transitions and building Revenue Management with a team.
2014–2015
Pratagy
Commercial management during the resort takeover and implementation of the all-inclusive model with the team.
2015–2020
MME Hotels
Implementation of Revenue Management and integration of distribution, e-commerce and the reservations centre. Participation in the launch of Acqua Suítes.
2020–2024
Tropicalis Hotels
Revenue direction and commercial operations. Verano launch and recovery planning with the team.
2024–2025
Brocker Group
Revenue, marketing and sales leadership for a mountain destination.
2025–2026
Augis Group
Revenue leadership for a portfolio of four hotels and 735 rooms. Sais Beach Living launch and commercial integration across brands.
Sais Beach Living
Commercial implementation for a new hotel.
I led the commercial implementation of Sais Beach Living, an Augis Group hotel, with the team. Strategic planning, Revenue Management and distribution were configured for the start of operations.
Sais Beach Living · Augis Group. Implementation and launch reported by the candidate.
Commercial discipline.
Technology for better decisions.
Defined responsibilities, clear decision rules and demand analysis before a pricing decision.
Revenue and inventory
Forecasting, segmentation, calendars and restrictions. Decisions consider contribution, risk and booking behaviour.
Distribution
Channel configuration, rate plans and sales conditions. Channel mix and acquisition costs are part of the performance analysis.
Leadership
Eight people led, with one RM analyst in the structure. Responsibilities and decision rules distributed across commercial functions.
Proprietary systems
Development of systems and predictive demand algorithms combining geographic signals, location and purchase intent.
Capabilities and systems reported by the candidate. Accuracy and financial impact are not estimated in this presentation.
Education and languages
FGV MBAs in Commercial Management, Sales and Marketing. Bachelor’s degree in Tourism. Additional Revenue Management training.
Native Portuguese · Fluent English · Advanced Spanish
Career and education: candidate’s CV. Team, Sais implementation and technology: statement of 23 October 2026. Experience is presented in its own context, without projecting results onto another property.
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